Fallacies About Video Marketing

in Video-marketing

What if you found a way to market your products and services in a revolutionary & ideally effective way? What if you can participate in social media, improve awareness of your brand and at the same time, strengthen your online visibility?

All these things you can do with video marketing. There are 2 aspects to video marketing - one is creating a video to market your products and services, the second is marketing a pre-existing video. In either case, both are good at getting your message across to your target audience, and allow you to reach new customers.

Video marketing is relatively new when compared to other forms of marketing. And since it is new, you will find hearsay or myths surrounding this marketing platform. While other companies are busy enjoying the key benefits of video marketing, some continue to be on the sidelines pondering whether to employ this new approach in their marketing plan.

Let’s tackle the myths surrounding video marketing:

Video Marketing is Expensive
Admittedly, video marketing can be expensive. But it can also be very affordable. There are so many video marketing companies available in the market nowadays who offer low cost videos without compromising quality. If you're a small company and you don’t have the budget, you can even create the video yourself. You just need a webcam, or a simple camcorder. Editing software is readily available for download, the majority of them free. Keep in mind that although quality is an issue with video, the more vital aspect of video marketing is the content - it has to be compelling & creative, for it to catch interest. It doesn’t need to look Hollywood.

Video Marketing in order to work has to go Viral
That’s a common myth. It doesn’t need to go viral although it certainly would help drive traffic to your website. What is has to do is to serve you a purpose. Precisely what is your goal in making a video? Is it to deal with your customers? Introduce your products and service? Increase brand awareness. Not all videos are created to go viral.

Videos are difficult to create
Depends on what you want your video to appear like. What is it you want to accomplish? Once again, there are several video marketing companies out there to help you create the video that you want. From content creation, to script, to lighting, shooting of the video - take your pick, they can help you with it.

Video Marketing is for big businesses
Don’t think that only big businesses can produce videos, even small organizations who wish to increase their market can join in. Again, your purpose for creation ought to be clearly identified. If you just want to join the bandwagon with the aim of just joining in a trend, then it’s not for you.

Videos created for video marketing should be short
Not entirely. People can view an hour of video especially when during the initial few minutes, you’ve were able to seize their interest. Yes, it’s a fact that people’s attention span is shorter these days, but if you can create gripping & intriguing video, then you have the audience’s attention to yourself.

So, why are you still standing in the sidelines waiting for something to happen before you consider out video marketing?


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Brodie Sadlier has 6 articles online

Video Marketing is easy and hassle free with Mojo Video Marketing. Quality web marketing services right at your fingertips.

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Fallacies About Video Marketing

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This article was published on 2012/01/12